In step with modern technological trends, retail establishments are moving towards digital transformation to provide their customers with an unforgettable shopping experience. Digital transformation aims to improve the quality of processes, and to increase the satisfaction of people who participate in those processes. In the retail industry, digitization is becoming more important, both for users and for retailers themselves, who, by introducing new technologies, improving processes, and maintaining a loyal network of customers, remain competitors and establish themselves as market leaders.
Companies are increasingly faced with a lack of time and resources, which creates a need for new ways of working that will enable not only uninterrupted but also advanced company operations. And what is it that we can improve by introducing digital transformation in retail stores?
First of all, we speed up the processes, that is, we reduce the time that we spent so far on operational and manual operations. An excellent example of this is self-service cash registers, where the work of the cashier is transferred to the user himself, or electronic prices, where price changes in all facilities occur "with one click". Today, we face the challenge of labor shortages, which results in employees constantly multitasking, while users express dissatisfaction with less efficient and poor-quality service delivery. Digital transformation allows employees to be freed from time-consuming operations, resulting in a redirection of their focus on other key processes that require human interaction. Focusing employees' attention on customers leads to the ultimate goal of digital transformation, which is to improve customer satisfaction and maintain a loyal network of customers.
The Galeb company, which has been operating for over half a century, has proven to be a reliable partner in the retail industry segment, more than ever since the first fiscalization in 2004, through the new e-fiscalization and additional equipment necessary to equip every point of sale, and continues to improve its product program. To meet today's requirements. In the portfolio of products and services, we have added those related to the aforementioned digital transformation, so that together we can continue to build the future of retail.
The Galeb company, with over half a century of successful business, has built a reputation as an extremely reliable partner in the retail industry. Since the pioneering days of fiscalization in 2004, we have been continuously developing, following the latest trends through the implementation of new e-fiscalization. At the same time, we are constantly working on improving and expanding our accessories, ensuring that every point of sale is equipped with the latest technological solutions. We continue to improve our product range to adequately respond to the demands of today's market. In our portfolio, we have integrated products and services dedicated to digital transformation, with which we want to build the future of retail together. We present the products of our digital portfolio - self-service cash registers, digital advertising screens, electronic prices, and kiosks for various purposes.
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